Cibertec is one of the most prestigious educational institutions of Peru, member of the Laureate Education Network (the most important network worldwide of higher education). For more than 30 years, it has specialized in offering their students high quality education. Even though its main academic activity was related to information and communications technology, over the past years they have included new courses such as Management, Business and Design in their offer.
Despite the brand having to change and look more contemporary and versatile, they couldn’t lose their existing values that had been a success for the institution. So the main goal was carrying out a modernization that maximized the value perception and at the same time transmitted confidence, security and value.
Upon analyzing the situation and the background, we concluded that there existed two elements that already were an important part of the identity and that had to be kept. Accordingly, the shield and the intense blue were always part of the proposals developed in the process. We also believed it was convenient simplifying and making some changes to the characteristics of the typography and symbol for them to look friendlier.