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STARTING POINT
The relaunch of the brand and the packaging of Alaska d’Onofrio ice-lollies was a total success, to such a degree that in the first months after its launch they ran out of stock due to the surprising selling increase. Since we were in charge of the rebranding and of the success obtained, Nestlé Perú reached for us again. This time, to request the expansion of its brand’s portfolio through the creation of the graphic identity of the Alaska Frozen Yoghurt ice-creams, the first yoghurt ice-creams with an ice-lolly format in Peru.
GOALS
The client wanted the design to communicate the characteristics of the product: naturalness, because it was made of natural fruit juice, low in calories and it had less fat than other similar ice-creams. One of the challenges was to make it look modern, being the target audience of this launch young people of between 18 and 25 years old. One key aspect was to keep the graphic continuity with the ice-lollies, part of the same brand, for it to look as an expansion of the line of products of Alaska.
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SOLUTION
The analysis of similar products showed that the colors more associated to yogurt ice-creams in the world are white and pastel tones. With this in mind, we chose the background color of the packaging. Likewise, the incorporation of fruit images helped to transmit the natural essence of the product that consumers value. The yoghurt cup and the neat image of the ice-lolly presented with the same layout as the water ice-lollies shape the design of this new ice-cream line.
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ALASKA IS THE FIRST INDUSTRIAL FROZEN YOGHURT ICE-CREAM IN PERU.