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STARTING POINT
Mar Austral is an Uruguayan company that imports, commercializes and distributes sea food. With more than 25 years of brand leadership and as a result mainly due to the incorporation in recent years of new product categories and lines, the brand understood it was the right time to take a new step: reorganizing its brand strategy and its portfolio structure.
GOAL
Having in mind the expansion of touchpoints, winning new consumers and taking advantage of the increase of fish and seafood consumption, the relaunching of the brand Mar Austral was planned for almost a year.
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SOLUTION
The brand’s revitalization recovers certain morphological characteristics of the former image. It incorporates a pattern with great prominence and gives a fundamental role to blue color, which is the brand’s color code.
The project starts becoming visible in social media, the brand’s website, corporate communication, and in its first packages.
With this new step, Mar Austral keeps on strengthening its leadership and its commitment to improve its products and services’ quality, while consolidating close relationships of trust with its different stakeholders. -
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BLUE COLOR AND THE PATTERNS FORM THE CONCEPTUAL CORE UPON WHICH THE VISUAL COMMUNICATION OF THE BRAND IS DEVELOPED.
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