The challenge of this project consisted in creating the verbal and brand identity for a new importer and marketer of electrical and lighting products. Its founding partners came to Cruce design group in search of professional collaboration to define the naming and the visual identity that represented the values and commitment they were projecting for their venture.
We decided that the construction of its identity would be based on a color that would be present in all the brand applications. OMIO’s personality is defined, not only by the green tone, but by the use and dynamism of the fonts width and variables that play with the different applications. The system prioritizes the simplicity of its implementation and grows with each new visual manifestation. The result is OMIO, a brand committed to quality and service to its customers.