The BLOK paint that has just been launched is a unique product in our country. It is not just another conventional paint line; it is an antimicrobial product with nanotechnology.
When the paint is applied on walls and ceilings, they become our allies, taking care of our health, especially in times of “new normal” after COVID-19.
We were asked to create the naming and the graphic identity of the brand and its packaging. The proposal uses visual codes that transmit the product’s innovation and functional uniqueness, as well as its premiumness, highlighting its differentiating attributes from other paint, and its superior quality.
In this way, we developed an identity defined by simplicity and minimalism, limiting the use of resources and favoring balance and simplicity as primary order, while still looking for a recognizable brand, with personality and presence.