ALIANZA

Alianza is a dried pasta brand by Alicorp that is designed and directed to the 3rd Tier of the Peruvian market. They have a significant portion of the segment share mainly in the eastern region of Peru.

Despite its long history in the market, its packaging had not been renewed for years.
The aim of the project was to revitalize the graphic identity of Alianza by elevating the premiumness of the brand and reinforcing its strong quality positioning awarded by its three main attributes: consistency, color and flavor.