With more than 125 years of history, SALUS is one of the main consumer brands of Uruguay, with a very high awareness from its target audience and a trajectory that only a few brands in the market share.
Developing the redesign of the complete line of pure waters in order to mark a change and a turning point in the brand’s communication. One of the main challenges was doing homage to the mountains in minas (Sierras de Minas), transmitting it natural origin and the unmistakable quality of SALUS water.
The value of its origin is without a doubt one of the elements that was highlighted with this update. For that, we included in the top part of every label a synthesis of the outlines of the mountains of Minas.