-
-
STARTING POINT
The company Mondelez asked us to develop an idea, the conceptualization and the design for a limited edition of collectible cans for cookies Solar. The main goal of this action was to celebrate the 100th anniversary of the iconic cookie.
GOALS
Creating an idea and design that were related to the positioning “Solar reminds me of” to which we had arrived when working on the design of the packaging of the 100th anniversary limited edition, evokes the nostalgia that the Uruguayans of different generations feel when thinking about this cookie with so much history.
-
-
-
SOLUTION
The three cans of the collection show phrases that will not only bring a smile among those who are older and know or still use them, but also awakens the curiosity of younger people, turning the item into something collectible due to its retro or vintage aesthetic. Thus, an emotional bond with audiences of all ages is created. Also, as part of the action, Solar shared with their audience a Facebook page in which they could upload new phrases and share them with friends, thereby participating for different prizes.
-
-
THE PHRASES OR OLD SAYINGS THAT ARE PART OF THE COLLECTIVE MEMORY OF ALMOST EVERY URUGUAYAN WERE THE CENTRAL CONCEPT OF THIS CAMPAIGN.
-