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STARTING POINT
Imprimex, a company that offers printing services and systems, is a synonym for innovation, dynamism and empathy towards the client. With more than forty years doing business in the sector, the Rey family (its members are the founders and directors of the organization) was able to build continuous improvement into the company’s DNA. This means consistently incorporating new technologies, products and services. Even though in the beginning they just carried out offset printing, throughout the years they have incorporated flexography, serigraphy, digital printing and large format printing, among others.
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GOAL
The revitalization of the corporate identity of Imprimex aimed to modernize and give more dynamism and personality to the company’s visual communication. The main challenge was creating a brand identity that, together with the graphic system to be implemented, could communicate a dynamic and proactive spirit, which is the essence of the organization.
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We developed a series of illustrations that reference directly the company’s niche and help bring freshness and dynamism to the brand.
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SOLUTION
Based on blue and light blue (historical colors that the company had used since its beginnings), we decided to incorporate two very luminous varieties of green. The system implements a series of representative icons of the company’s activity that, together with the typography and the grid used in the different pieces, is able to transmit dynamism and constant movement. Each piece incorporates variables based on the combination of the icons that were developed and, keeping the proposed style, new ones can be created for future demands.
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