Triángulo D’Onofrio is one of the best-selling and valued chocolates in Peru. The request of Nestlé Peru for the refresh of the graphic identity of the packaging of the chocolates line was to rejuvenate the identity and give personality to it. Another challenge was to standardize the identity in different presentations of the product; it showed some inconsistencies that arise when expanding at different stages the product lines with new launches.
We found a way of making use of the triangle form at a conceptual level, which had the potential of developing communication and publicity strategies through other means apart from packaging. We also made red more prominent in the line’s packaging. The presence of gold color was kept, because it was one of the best-remembered graphic elements in the brand’s record.