Don Vittorio, leading pasta brand in Peru, part of Alicorp, asked us the graphic update of the packagings of their line Master Collection. The main goals were to achieve a greater graphic differentiation with its regular pasta line and to highlight its greater premiumness and tastiness.
Keeping an eye on every detail and the production of suggestive photographs were key to the success in the revitalization of a packaging line that wanted to transmit premiumness and tastiness.